How do we get money to keep the Miami Herald afloat? First read our introductory post which explains what I am trying to do on this site.
I think what we have to do is what the Auto Industry should have been doing: get a a dose of reality which would make the Miami Herald a lot cheaper to buy.
The Herald has put a lot of money and energy into attracting young readers. The auto industry meanwhile, has continued creating gas guzzlers. Both are useless endeavors.
The Herald should bank on making a paper that has a place but the old model is gone, just like the guzzlers. They have to adjust to a smaller market and tailor their paper to the market they have. The twenty somethings are not going to read a paper newspaper. Maybe they will when they get older, but not now. So give it up Miami Herald and do a new business plan that makes sense of what you have, not what you want.
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